Review: How Speedppc helps build the optimal pay per click campaign

How Speed PPC helps build the optimal pay per click campaign

Creating a ppc campaign for your website looks easy in theory, but can be a bit more tricky in practice. In this article we will try to dissect the anatomy of that elusive, perfect campaign.

Let's try and break it down:

1. Keywords. Choose unambigious keywords that demonstrates a significant intent to buy. Read more about keyword selection here

2. Tightly themed ad groups. It is important that each ad group is centered around exactly the same terminology. This means that you will be better of creating separate ad groups for the same product IF the same product is known by more than one name (that people are also searching for). You will typically find these opportunities compleltely naturally when you do keyword research.

3. Ad texts - You write ad texts for each ad group. You need at least one ad text per ad group but it is a good idea to write a few variations to start with so Google can test which one performs better.

4. Landing pages that match your keyword+ad texts. Speedppc has a built-in functionality that will help you automate this on a large scale.

5. Measuring the profitability of each keyword. There are several tools and scripts that will make this part easy for you. 

Quite simple, in theory! All of the above is relatively easy to manually and won't require a lot of time if you only have a few products that you want to promote. If you are considering venturing into affiliate marketing there it is a clear advantage to target a lot of products.

But creating the optimal campaign when you need to target many different products takes up a whole lot of time - you'll have to create hundreds, even thousands, of ad groups, keywords, and landing pages.

This is something you certainly don't want to do by hand. I use Speedppc which makes it possible to do it all in a fraction of the time. You can read a more thorough review of Speedppc on my blog by following the link.

There is of course a learning curve - Speedppc is not a piece of software where you just push a button and off it goes. You will have to set some time aside to learn how to use it.
If you are not at all familiar with Google Adwords or pay-per-click marketing you are not ready to buy Speedppc yet. Visit the official Adwords Online Classroom by Google to get your feet wet - it's free.

How does Speed PPC help?

Basically Speedppc builds your ppc campaigns from a template - a template that you define within the software. When you template is defined once, you can scale it up and build a very large campaign with very little effort.

You create the basic structure for your keywords, ads texts and even landingpages and Speedppc will automatically build your campaign based on the template you create.

Of course you can and should manually tweak your campaigns when they are live to increase the overall profitability of the campaign. You should add more keywords (both negative and positive), eliminate keywords that dont convert - reduce cost per click for keywords that dont convert so well (or use google max CPA). Split test your landing pages to increase your ROI. 

Do the things your lazy competitors aren't willing to do and you will gain a competive advantage.